About
Illumitex—An On-the-Ground Mobile App for Farmers
In the summer of 2020, Illumitex—a well-known LED lighting supplier in the grow-space—had recently released a new web app and service named FarmvisionAI. It helped indoor growers monitor, diagnose, and gain insights about their plants. It was great in a web interface, but lacked usability on mobile platforms. With most of the work on the farm happening on foot, mobile devices were the main tool for data collection.
I was part of the team designing on-the-ground digital workflows to help connect plants with their data.
* Awards
- Honorable mention in Fast Company’s Innovation by Design — Best Data Design of 2020 among finalists including MIT-IBM, Ikea, The New York Times, Pentagram, Salesforce, and other esteemed companies.
- Greenhouse Grower — Technology of the Year 2020
- CropLife — Best Agriculture Apps for 2021